Tuesday, 26 May 2015

The 4 Accessories Every Woman Must Own This Summer



Love accessories? So do we. The right piece can take your outfit from boring and basic to completely on trend in an instant. Once you have these 4 accessories in your closet this season, you can transform your outfits and be ready for summer. With YouCam Makeup's latest release including accessories, you now have a virtual makeup AND fashion stylist right in the palm of your hand. Get the latest app version to try on eye wear, jewelry and other accessories today to find the perfect look for your summer outfits. 

Summer 2015's Must-have Accessories:

1. Sassy Sunglasses

It wouldn't be summer without them. Forget a smile, its really a great pair of sunglasses that can make you look like a million bucks. When the sun is shining bright, grab something from your closet that is both functional and fabulous. Bigger is usually better, but be sure not to overwhelm your face. And a helpful hint: blondes and redheads look hot in tortoise shell while brunettes look better in black. Try on styles to find the one that suits you in the latest version of YouCam Makeup.



2. A Modern Headband

Summertime is the time to rock a great a headband. When the weather is hot and humid, a headband can keep you looking cool and chic. You may think that a headband is jsut a hair cover up or for school kids only, but headbands can actually be beautiful. Embrace the look by trying on a few in YouCam Makeup. Try a sparkly one for a night out when your hair is a bit too greasy and there's no time for a shower or a floral piece for a picnic in the park. There are many ways to get a fresh new look with a headband.

 

3. Bold Earrings

Take a classic drop earring a step further and amp up the drama something a little different. A bold, colorful pair is the only accent you need for that little black dress. The runway set the trend this summer going bigger, better, sparklier. We saw Loewe’s shoulder-dusting pieces take the statement hoop up a notch with a dynamic new shape, and Nina Ricci’s mismatched earrings offering a quirky but playful touch. Try on a few news styles of earrings in seconds with your virtual makeup and fashion assistant YouCam Makeup.


4. Statement Necklace

Transform even the most basic white T-shirt into a sophisticated, date ready outfit with a slightly over-the-top statement necklace. Look for a bib style in a favorite color (we chose a teal bib style below) or an eye-catching necklace with mixed metals (we like the classy but fun selection below). You can never go wrong with a pop of color at the neckline paired with a basic T!



Try on dozens of accessories with
YouCam Makeup (for iOS and Android)!


Saturday, 23 May 2015

5 Things You Need To Know About Eurovision

Europe’s biggest song contest’s Grand Finals are this weekend, and things are heating up for the singers participating in the event, as well as for Eurovision enthusiasts across the globe. Whether you are cheering for The Makemakes, the contenders from the host country Austria, striking Ann Sophie from Germany, or stylish Electro Velvet representing the UK it’s time to step up your country pride, your song needs your support! If you aren’t from Europe, Eurovision may be an abstract concept to you, or you may not be familiar with the popular yearly competition at all. To help shed some light on this exciting, competitive, and sometimes hilarious song contest we’ve pulled together a list of the top 5 things you need to know about Eurovision. Read on to learn all about the epic event, and join YouCam Makeup, YouCam Perfect, and Beauty Circle in our ‘European Song & StyleShowdown’ to show your Eurovision support and be entered for a chance to win Beats Headphones and other great prizes!

1. Eurovision is where stars are born…
Many of the singers to participate in the Eurovision competition in previous years have gone on to become global superstars. The list includes Celine Dion, ABBA, and many others!
2. The competition is fierce with many memorable moments…
Not only is the singing contest quite competitive, there also seems to be a secondary competition going on to see which contestant can be the most memorable or shocking each year. Some of our favourite moments include…
- Austria's Conchita Wurst and her iconic style (2014)
- Finland's Lordi and their monster music group (2006)
3. Iconic attire always wins...
Eurovision’s hilarious variety of outfits have made history upstaging the music. Sequins, perms, feathers, ridiculous headgear, and superhero costumes – we’ve seen it all. Some of the best styles include…
- Scooch’s  PanAm-inspired attire (2014)
- Jedward performed 'Lipstick' wearing matching red crystal-embellished jackets (2011)
- InCulto whipping off their trousers mid-show to reveal these silver glittery hot pants (2010)
- Bucks Fizz's rainbow-inspired outfits (1981)
- ABBA’s knickerbockers with knee-high silver moon boots (1974)
4. You must appreciate Conchita Wurst’s unique style...
In 2014 Conchita Wurst of Austria walked away the Eurivision winner and a global celebrity on account of her unique style which includes stunning makeup and a beard. While growing a beard can be trickier, you can easily recreate her makeup style by watching YouTube Videos or in your YouCam Makeup App!

5. Happy 60th Birthday Eurovision!
The competition is celebrating its’ 60th year in 2015, and is expected to draw more than 180 million viewers worldwide! This glitzy event is growing rapidly each year.

Now that you have the scoop on Eurovision, love it or loathe it, the time has come for you to cheer on your favorite contestant and support your song! Tune into the Grand Finals this weekend, and experience excitement first hand by stepping into the spotlight in our glamorous contest!

Thursday, 21 May 2015

YouCam Makeup WINS Best App at the Appy Awards!


We are thrilled to announce that YouCam Makeup has been selected as an "Appy Award" winner, announced in New York City on Tuesday night. The annual Appy Awards acknowledge creativity and excellence in app design for mobile, social, or web-based apps. With hundreds of submissions and many great finalists this year including Polyvore and The Knot, we are honored that YouCam Makeup walked away with the award for best app in the Fashion & Apparels category.

Winners were selected by a jury consisting of impartial editors, industry visionaries, and senior-level creative strategy leaders from prominent agencies & brands. The judging process was organized and monitored by MediaPost’s Awards & Editorial Team, and is independent of account or sales biases.

YouCam Makeup is available for free download on the App Store and Google Play.

Tuesday, 19 May 2015

Editing Vertical Video – A Handy Quick Fix

I probably don’t need to tell you not to shoot videos with your smartphone held vertically. Since you are reading this blog, you are obviously smart and sophisticated. You probably are also one on the six million people who have watched this public service announcement: Say No to Vertical Videos.

But honestly, there are times when it is more convenient or useful to shoot vertical (sometimes called portrait) video. For example, a family member might be doing something absolutely hilarious, and you want to capture it on video. But if they see you holding your phone horizontally, they are going to know that you are filming them, and they will stop doing the hilarious thing. The moment is lost.

On the tech side of things, some videos are intentionally shot vertically; sometimes because the subjects that are taller than they are wide, and increasing the distance between camera and subject to capture it all horizontally would mean losing resolution detail. An even more compelling reason for vertical video is that some projects are designed specifically to be viewed on tablet computers, smartphones, or E-readers, where the vertical orientation is arguably the more natural way to watch video.

STEP 1: So here’s a suggestion for using PowerDirector to make vertical video presentable. (NOTE: PowerDirector will probably auto-rotate your vertical video, as it can read the file's EXIF data and act accordingly. If your video is already rotated correctly, skip to STEP 2). Select the video in the timeline, so that you can see the blue crosshairs on the image in the Preview Window. Click on the crosshairs and drag to rotate the image. Then click on one of the middle white buttons on the periphery to resize the image (since after rotation it will be too tall).

(And now you know why they won't let me make blog posts
about graphic design.)

Now you’ve got the video oriented correctly, with large black strips on either side. Many people will just share or upload the video in this form, and wait for the inevitable derisive comments about holding the smartphone the wrong way. 
Step 1: Upload vertical video to YouTube.
Step 2: Get yelled at in the comments.
STEP 2: But we can improve the video with just a few easy steps in PowerDirector. Just add the same clip to the timeline two more times, placed so that all three clips start at the same time. Re-position the two added clips so that they fill the black spaces on both sides. Re-size the outside clips so that they are larger than the original center clip. 

In the Effect Room, click on “Style” and find “Gaussian Blur.” Drag it onto both outer clips. Adjust the degree of the Gaussian Blur so that the outer clips retain the general color and motion of the center clip, without showing too much detail. 

Now your clip looks like this:

Does this arrangement look familiar? TV news stations will often use 
this method when they are forced to broadcast a vertical video.
Without the conspicuous black spaces to either side, the video is now much easier on the viewer’s eye. The whole process takes a very short time, and the improvement is huge. You can see the full video from the above project here.  

If you want to give this a shot but you do not own PowerDirector, you can download the 30-day trial version here. If you have any questions about this, ask me in the comments below. 


Saturday, 16 May 2015

Support Your Country's Song With Our Eurovision Song & Style Showdown!

The Eurovision grand finals are fast approaching, and luckily YouCam Makeup and YouCam Perfect have pulled out all the stops to help you express your support for your country’s song! In honor of Europe’s most renowned music event, we’ve released a collection of glitzy YouCam Perfect photo frames themed towards each country’s final contestant and flag.
So you can experience the spectacle of the final rounds firsthand, we are also hosting a championship in which our users are encouraged to create their own glamorous Eurovision-inspired makeup style in YouCam Makeup to match the colors of their country’s flag. Who are you rooting for? Be it catchy or just plain strange, your country’s song needs your support! Sing it loud and proud, and read on to learn how to enter our contest…
1. Download YouCam Makeup and YouCam Perfect, or update to the latest version if you’re already a pro user!
2. Create your very own custom makeup look inspired by the colors of your country’s flag.
3. After you’ve finished your creation, insert your custom makeup style into our special “Before & After” YouCam Makeup Eurovision frame by clicking the heart+ in the bottom right hand corner of your screen. Or click the “Save” icon in the top left hand corner of your screen and select “YouCam Perfect Collage” from the save screen.
This will launch YouCam Perfect and direct you to our collection of collages. To find the Eurovision collages, click the + sign and download them.
4. Once you’ve selected a frame or a collage for your makeup magic, post your finished masterpiece on YouCam Perfect’s Facebook Fan Page, or on Twitter or Instagram along with the hashtag #YouCamEurovision.
At the end of our competition, one lucky winner will walk away with a set of Beats Solo 2 Wired On-Ear Headphones. Runners up will receive a Eurovision Song Contest Vienna 2015 Double CD’s . Whether you’re rooting for the host country Austria, or the others Germany, Australia, France, Italy, Spain or the UK, now’s the time to up the ante and show off your quirkiest style!


Check out our contest page for complete details, and remember: Keep Calm & Support Your Song!

Eurovision Contest Page: http://bit.ly/1HgNW5p

Friday, 15 May 2015

Let's Go “Green” with PowerDirector

No, I'm not talking about recycling and conserving energy, though you should certainly do those things too. No, I'm talk about using green screen compositing with PowerDirector to do really cool things.

Technically, it's not green screen, it's chroma key compositing, also known as chroma keying. You can use it to layer images or video streams, where one color in the top layer is set to be transparent. The transparent color is usually either green or blue, because green and blue are the colors farthest away from human skin tones. The most ubiquitous example of this technique that most people are familiar with is the TV meteorologist. He or she stands on front of a blank screen, and software makes the color of that screen transparent. The presenter’s image is then easily overlaid on a weather map or other digital display.
Correct use of green screen in a weather broadcast.

Not so correct. I’m sure the green dress is lovely and all, but… 
In the meteorologist example, the subject is superimposed onto a virtual background. This is essentially the same technique used in movies, that will let us see a superhero fly over a city – two video images are combined into a single clip. But you can also chroma key the other way, and by this I mean superimposing many new subjects into your existing background footage. By searching online, you can easily find thousands of free green screen video clips, encompassing characters, vehicles, effects, and just about any object you can think of*. Download the green screen clips you like, and import them into PowerDirector for integration with your own shots. 

Since PowerDirector can combine up to 100 separate video tracks, the possibilities to add interesting, cool, and downright hilarious elements to your video are almost endless. Let’s look at an example: 

Here is a time lapse clip of a peaceful city scene. Looks a bit dull, doesn’t it? Let’s spice it up.

We search for and find green screen video clips of:

A running policeman: A flying dragon: And a dancing stormtrooper:

We add them on the timeline on top of the city clip, and then use chroma key to make green the transparent color.

And voila! The illegally dancing stormtrooper is about to be arrested as a dragon approaches the city.



Remember, once you have chroma keyed the subject footage you want to use, PowerDirector lets you modify it in hundreds of ways. You can change the subject’s size, orientation, colors, and you can even set motion paths so that everything moves exactly where and when you want it to. 

Tuesday, 12 May 2015

Announcing the Instant Makeup Camera for Real-time Makeovers!

Come experience makeup and beauty in a whole new way. Sample shadow combinations, eyeliner styles, and lip colors on your own face in real time!  We are thrilled to announce Makeup Cam, YouCam Makeup's powerful new virtual reality camera that turns your smartphone into a magic mirror.

See the true magic of Makeup Cam in the quick intro video below:



YouCam Makeup's Makeup Cam recognizes your face so well that no matter what expression you make, the products stay in place on your face. Makeup Cam uses technology similar to the special effects seen in Hollywood blockbusters, but now it's available for you!

If you haven't tried Makeup Cam yet, you will be instantly surprised and delighted. Try on hundreds of colors and styles of the most true-to-life makeup, and you'll be transformed into your own makeup artist with this expert tool right in the palm of your hand.

How does Makeup Cam work?

Makeup Cam uses highly-advanced technology to allow you to try on lipstick, eye shadows, eyeliner, and complete looks in real-time. The camera captures dozens of facial data points, then, Makeup Cam applies the most lifelike makeup that stays in place any way you move your face. Looks up or down, show off your pout, and sing a song, all with the makeup still on your face!




Get Makeup Cam in the hottest beauty app
YouCam Makeup (for iOS and Android) to see what everyone's talking about!